RESEARCH AS CASES & RESEARCH

Arun Kumar Kaushik Publish on 08-11-2024
Vegetable and fruit growers’ intention to use biopesticides in India: application of TPB and HBM models
Arun Kumar Kaushik Publish on 06-11-2024
Green drives: Understanding how environmental propensity, range and technological anxiety shape electric vehicle adoption intentions
Swapan Deep Arora Publish on 07-10-2024
Consumers’ quest for justice: A multi-actor analysis of formal legal complaints
Prof. Swapan Deep Arora Publish on 04-10-2024
Consumers’ quest for justice: A multi-actor analysis of formal legal complaints
Javed M. Shaikh, Swapan Deep Arora, Sanket Vatavwala Publish on 30-09-2024
Developing an emic scale on consumer-based brand equity for packaged food brands
Swapan Deep Arora Publish on 23-05-2024

Dissatisfaction and service failures in luxury consumption: a systematic review
Swapan Deep Arora Publish on 11-05-2024

Consumer proactive empowerment: A systematic review and taxonomy development
Arun K. Kaushik Publish on 15-12-2023

A meta-analysis exploring the relationship between perceived brand ethicality and consumer response
Arun K. Kaushik Publish on 05-12-2023

Does corporate sustainability performance affect sales performance? Empirical evidence from Indian firms
Swapan Deep Arora Publish on 01-11-2023
Consumers’ Legal Claims: Motives, Expectations and the Complaint Journey of Indian Consumers
Swapan Deep Arora Publish on 20-09-2023
Contemporary challenges of consumption: a Kafkaesque and critical marketing perspective
Arun K. Kaushik Publish on 27-08-2023
Analysing the Impact of Omni-channel Customer Delight on Repurchase Intention

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